nataly aponte

"Jewelry is your second skin, and a reflection of who you are."

Nataly Aponte

Nataly Aponte's signature matchstick collection was created to ignite the inner flame that exists within all of us. The inspirational collection of Nataly's luxury jewelry line incorporates the concept of lighting a fire,  composed with the finest metals and gemstones. 


Nataly Aponte was born and raised in NYC, and was inspired by art, fashion, jewelry, and interior design at a very young age. During her high school years, she focused on painting and jewelry design, and received a summer scholarship to Parsons School of Design for jewelry, prior to attending Hartford Art School in Connecticut, where she graduated with a BFA in painting in 1995.

After graduating, Nataly moved back to NYC and began a career in visual merchandising. She found this could be a space where her love of fashion, interiors and art could be satisfied. This exploration, intended to be temporary, evolved into a 20 year portfolio that consists of dozens of holiday window unveilings and installations along Fifth Avenue in New York.

Nataly never lost sight of her passion for jewelry. She dedicated nights taking jewelry classes, and weekends at her work table. Eventually she began to get noticed by boutiques and started to consign her pieces, exhibit at in- store events and trunk shows. During this time, she experimented with a variety of mediums. Leather necklaces with embellishments, earrings in wood and fabric, bracelets knotted with vintage findings and rings casted in precious metals set with gemstones.


While the variety was interesting to customers, and showcased her vast skills, she knew she had to focus on building her own brand. She began to work exclusively with precious metals, diamonds and gemstones. Her iconic Matchstick Collection was launched in 2009, while she was simultaneously working on the Accredited Jewelry Professional certification at the Gemoligical Institute of America. 

Her brand encapsulates her own path, her personal and professional evolution as well as honors growth and creativity in others. We all have an internal fire that lives within us – challenging us to pursue new dreams and achieve the unimaginable. On a constant journey of exploration, creativity and innovation - like a raging fire, unpredictable in design, fierce in the pursuit of the unconventional and extraordinary in its impact.

This fire is forever changing and always burning bright. Nataly's signature Matchstick Collection embodies all of these qualities. Inspiration for her custom-made pieces is fueled by a kaleidoscope of art deco shapes, fabrics, textures, interior spaces, abstract expressionism, music, and the historic neighborhood of her beloved home, Brooklyn Heights, New York.